Gus asked if he could play games on a particular web site he learned about at daycare, so I got him on the site and watched for a little while to make sure it was okay. As he scrolled through his choices of monster trucks to play with, I realized they were all labeled with chewing gum brand names.
"Gus … do you know why all of the trucks are labeled with gum names?"
"So you’ll start wanting to chew those kinds of gum. Basically, they want your money. They are trying to brainwash you!"
"Is that bad?"